Leading Decision Support AI Company, Liberate AI, announced today the launch of their new targeted advertising and messaging platform for Digital Television. The new platform will enable television and content operators of any size to implement targeted advertising and messaging across their networks.
With the amount of advertising that an individual sees each day now reaching on average 6000 to 10000 advertisements per day, advertisers are constantly challenged to innovate and come up with new ways to cut through the noise. Blanket advertising across all audiences is no longer effective or the best use of budgets.
Viewers are also experiencing extensive advertising fatigue and have become significantly better at blocking out the huge volumes of messages. In order to really cut through the noise and get the right attention, advertisers are looking to reach specific markets with specific tailored messages. Until recently, this has been much easier to execute online and hasn’t been possible in the TV space.
The new Liberate AI Targeted advertising solution allows for targeted advertising across entire audiences – many members of which are not accessible online.
Liberate AI CEO, Belinda Roelofs: "The Television space has been working towards this day for a long time and it is a total revolution to see it happening. Not only will advertisers be able to focus their campaigns on target markets and individuals within television audiences but they will be able to do this in a more superior manner than the online advertising alternative as the TV space will not have the huge fraud element that is not easily avoidable when advertising online."