In collaboration with the world leading OTT Television Platform, mediaClass, Liberate AI has announced the development of their new recommendation engine solution. This solution optimises the use of data available on the TV platform to allow the operator to recommend relevant content based on viewer behaviour and content consumed.
As the content market becomes more and more saturated and therefore competitive, the level of stickiness of a platform and a seamless viewing experience becomes more and more important to maintain subscribers. Ever increasing viewer expectations are demanding a tailored experience that suits each viewers personal interests and needs. The ability to seamlessly recommend relevant content to each individual subscriber becomes an essential part of the success of any operator.
The new Liberate AI recommendation engine will initially be deployed in mediaClass client Antenna Hungaria as part of their Digital Television and OnDemand Platform.
CEO Belinda Roelofs: “It is fantastic to see our recommendation engine being deployed with mediaClass most advanced OTT Platform in the world. We look forward to a long term successful relationship. Our team has an extensive background in the broadband and TV space so it was an obvious way for our initial deployment to be in this industry. To efficiently and effectively recommend personalized content to viewers requires the leveraging of huge amounts of data and a deep understanding of the needs and interests of each individual. Our Machine Learning Platform has been put to the test in a mission critical, online environment and is delivering exceptional results. Lots of exciting things to come.
CTO Nick Cassem: “This is a solid example of the flexibility of our platform and its ability to work in multiple sectors. Big Data is Big Data and this is all our platform needs to be able to deliver true value to the goals of a business.